Real Estate classifieds are of a great importance to both local newspapers and Real Estate industry. Real Estate classifieds in 2004 summed to $4.2 billion, a part of all classified ads and approximately 10 percent of total newspaper incomes. The peculiarity of Real Estate classified expenditure is that it is up while circulation is down, implicating that the printing fees have risen. It has been stated that from 1985 to 2004 population in America augmented by 34.2 million people. And in consequence the market penetration declined significantly. Borrell Associates which is a national research and consulting firm has dedicated to track ads running in the internet. The results indicated that printed newspapers may be facing a big loss in regards to Real Estate ads in the near future. Internet has turned into the most common way of selling ahome. If newspapers are well enough intelligent, they will come together with print and online ads based into an only fee plan. This will let them to force their outstanding local monopoly into something that proposes more and better advertisers than other limited online ad sites can supply individually.
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